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The 4Ps of Marketing Mix

Introduction to the Marketing Mix (The 4Ps) The marketing mix, commonly referred to as the 4Ps, is…

Market Research

Need for market research Market research is essential for businesses to make informed decisions a…

Market Segmentation

Meaning of Market Segmentation Market segmentation refers to the process of dividing a broad consu…

Marketing Planning

Meaning of Marketing Plan A marketing plan is a comprehensive document that outlines a company'…

Introduction to Marketing

Marketing is crucial in today's competitive business world as it fosters customer engagement, …

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