SWOT analysis case study


A SWOT analysis is a strategic planning tool used to assess the internal Strengths and Weaknesses, as well as external Opportunities and Threats, of a business, organization, or project. The acronym "SWOT" stands for:


Internal factors that give an entity a competitive advantage or contribute positively to its goals.

Examples may include skilled personnel, strong financial resources, advanced technology, or a reputable brand.


Internal factors that place an entity at a disadvantage or hinder its ability to achieve objectives.

Examples may include lack of resources, outdated technology, inefficient processes, or organizational limitations.


External factors or situations that can be leveraged to the advantage of the entity.

Opportunities may arise from market trends, technological advancements, changes in regulations, or gaps in the competition.


External factors or challenges that may pose risks or obstacles to the success of the entity.

Threats could include competition, economic downturns, regulatory changes, or technological disruptions.

The purpose of a SWOT analysis is to provide a comprehensive understanding of the internal and external factors that can impact an entity's performance. It serves as a foundation for strategic decision-making by helping organizations capitalize on strengths, address weaknesses, seize opportunities, and mitigate threats. SWOT analyses are commonly used in business, marketing, project management, and strategic planning to inform effective strategies and improve overall performance.

ATL Activity:

With reference to an organization of your choice, do a complete SWOT analysis, and submit your findings in the form of a short report.

Download the SWOT analysis worksheet

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