1. Nutri
Rise (NR
Nutri
Rise (NR) is a private limited company that produces health drinks primarily
for sports personalities. The company has established a strong brand image in
the market due to its high-quality products and excellent customer service. Its
key customers include sports celebrities, sports schools, sports clubs, and
star hotels.
Nutri
Rise offers a wide range of health drinks, among which Nutri Plus and Nutri
Boost are the most popular which are made using batch production Despite its
strong market presence, competition in the health drink segment is
intensifying. Therefore, NR is planning to enter the mass market through
large-scale production using mass production.
In
addition, the company has the capability to mass customise its products for
institutional customers such as corporate organizations, colleges, airlines,
and hotels by offering customised branding, logos, and colour schemes to meet
specific client requirements.
Questions:
a) Define
the following terms:
i.
Batch production [2]
ii.
Mass production [2]
b) Outline
two features of mass customization [2]
c) Explain
two advantages of batch production for Nutri Rise (NR) [4]
d) Explain
one advantage and one disadvantage for Nutri Rise (NR) of introducing mass production. [4]
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